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Cross Platform Responsive Web Design

Cross - platform responsive web design

What is Responsive Web Design (Responsive Web Design)

Responsive Web Design (Responsive Web Design) referred to as RWD, this is a term invented by Ethan Marcotte in 2011 Responsive Web Design (RWD). After 2012, it is recognized as the trend of web design and development technology in the future, and Google's official explanation is that no matter what device the user uses to browse the web (including desktop computers, tablets or mobile phones), the web page will always use the same URL and code, but the display of the page will be adjusted according to the screen size. Allowing different devices to browse the same website normally and provide the best visual experience is a corresponding method that has been devised due to the large increase in users of mobile platforms.   "Google therefore recommends that you use RWD over other design styles."  

 

Let me explain here that the general mobile version website design is separated from the website on the computer and re-created separately. If the old website is only made for the mobile version without a complete re-production, it will cause the administrator to update the content of the webpage. Sometimes it is necessary to update twice, especially when the website does not have a background management system and is entrusted to different design companies to make the computer version and mobile version of the website, the data repair and update is even more troublesome, and it is often not synchronized, which is really troublesome. When the update is due, it will often cause unnecessary customer complaints. If the website has multiple language versions at the same time, and there is no background, just thinking about changing the content of the website will cause a headache.. 

What are the benefits of a responsive website?

同一個網址適用於電腦、手機與平板,保持單一連結

不需要再分電腦版及手機版的鏈結,同一個網址同時適用電腦、平板及手機,因此訪客數會累積在同一個網址上。網頁分享給朋友時可以確保雙方都能看到一樣的內容,當跳離率下降、可用性提高、分享次數增加,隨之而來的就是增加流量及停留時間。利用RWD保持單一連結,另一個好處是網站行銷預算不需要拆分成電腦、手機兩筆;若是獨立做一個手機版網站,一開始還得費心拉高手機版網站的搜尋排名。

提高搜尋引擎排名及曝光度

當行動上網族群超越桌上型用戶時,搜尋引擎也早已經優化了搜尋功能,提供最佳的行動上網使用經驗。簡單的說,使用客戶使用手機搜尋資訊時,搜尋引擎會優先將響應式網站排名提前,如果你使用的正是響應式網頁技術,您的網站能見度將會更高,比其他競爭對手更具優勢。

改善使用者經驗、提升網站轉換率

網路行銷經常提及的網站轉換率,意即訪客成為客戶的比例。當您採用響應式網頁設計,表示您的網站能夠接納各式各樣網路客戶,響應式網站可根據各種裝置螢幕的大小,自動調整版面;不論使用者是用桌機、平板電腦還是手機,都能用最舒適的介面瀏覽網站,包括功能應用、選項,也都能讓使用者選取方便,改善使用者經驗、提升網站轉換率。

開發及維護成本與時間比APP低

APP必須開發iOS版及Android版兩個版本,一個版本皆數十萬元起跳,開發時間加上審核上架時間相當長。APP完成之後要不定期需針對新版本測試,才能確定APP在新手機上能運作順暢。以目前新手機上市的頻率來看,這是永遠不會結束的測試地獄。手機版網站等於是另一個用在行動裝置的公司網站,相對地,企業必須花2筆網站維護成本。

企業形象跟上潮流

響應式網站是這兩年的最新趨勢,這一項技術仍在成長階段,因此當您比其他競爭對手領先製作響應式網站時,會使用許多新的設計技術,例如:滾動視差網頁設計、平面化視覺設計、一頁式網頁設計...客戶自然就會對您的網站留下更好的印象。

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